Online Business · April 30, 2022 2

The REAL Reason Behind The ‘Got Milk’ Campaign’s Success

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In 1993, the California Milk Processor Board launched a campaign to increase milk consumption. "Got Milk?" became one of the most successful advertising campaigns ever, with sales of over $200 million from 1994 to 1999 . Watch this video to find out how the board came up with their message and why it was such a success.

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