How To Use Facebook’s Audience Insights Tool & Targeting To Get The Most From Your Facebook Ads

How To Use The Facebook Audience Insights Tool and Facebook's Targeting To Steal Your Competitors' Customers.

The Audience Insights tool from Facebook may be the most powerful marketing tool available to paid traffic marketers and Facebook advertisers.

Since recording this video, Facebook has changed the 'Affinity Score' area around… I have covered this change in an update video you can find here: https://www.youtube.com/watch?v=tAuZruNL8vg

After completing your research with this tool, the next step is to put all of this into a Facebook advertising campaign as shown in this video: https://www.youtube.com/watch?v=XYY6zn3c8Xk

It doesn't matter if you are researching for insights about your facebook custom audiences or if you are searching for those insights that will dial your facebook marketing efforts in to the perfect target market, the FB audience insights tool is the go-to tool for the job!

You are able to research your biggest competitors and target their audiences directly through Facebook PPC ads. Facebook audience targeting is really what sets Facebook ads apart from every other marketing platform available, today.

You can also gain powerful insights about your audience that can help you understand more about the age, gender, location and psychographic data about your best customers.

Once you learn how to use the Facebook audience insights tool you are able to do more efficient market research, audience research, niche research and dig deep into your lists of customers and prospects to understand the insights about their demographics and psychographics.

This kind of insight about your audience allows you to more clearly identify who your best customers are and then craft specific and targeted marketing funnels and facebook ads that will help you increase conversions with your marketing efforts.

Now at this point in your learning process, you should already have your niche chosen and your customer avatar created… If you don't have those steps done, start here: https://www.youtube.com/watch?v=BW9RzUzV8Zw&list=PL0sOKzn__yK3bPvVRts4CXOtPciYcu7iZ

This video goes over how to use Facebook's Audience Insights tool so you can quickly and precisely build out a list of your competitors on Facebook who have large audiences that you can display ads to.

Learning to master this tool has literally been a massive leap forward for my marketing efforts helping me get my marketing messages in front of the most targeted visitors with the highest likelihood of becoming customers.

You need to have your funnel up and running before you get to this step in the marketing process… So if you don't have your funnel going yet, start here: https://www.youtube.com/watch?v=2ZWIF79cyPA&list=PL0sOKzn__yK35RrpdiI-5NMQ7gury5W9W

Like the channel and want more videos about funnels, ppc and facebook marketing? Subscribe! https://www.youtube.com/milesb

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Author: JM

50 thoughts on “How To Use Facebook’s Audience Insights Tool & Targeting To Get The Most From Your Facebook Ads

    1. Glad you enjoyed it! 100% honest that this tool has revolutionized my business in the last few years because it helped me understand more about who my target market really is… That is so powerful.

      Thanks for the view and for the comment!

    1. +Gordon Attard my pleasure! This tool and marketing method works really well once it is dialed in… Worth the time and effort for sure.

    2. Hi Miles, is it possible to do a video or provide insight on how to target clients of another brand, I m finding it hard to understand which clients will convert on Facebook and my campaigns have been unsuccessful, zero conversion for fine jewelry which is a hard to get in the market, or is it ? Thanks

  1. Hi Miles, I don’t see the Ads Manager in the right hand column of my FB profile. And I can’t see any other way of reaching it. Each time I try, FB sends me to a page that asks me to either Create an ad OR Create a page. Do I have to sign up to FB ads before I can see Ads Manager and get to all the stuff you show in this video like the All Tools option? Hope you can help. Thanks.

    1. Thanks Miles, appreciate your replying and I’ll have a look at that video. This is new ground for me, so have a lot to learn. Your videos are helping out a lot. Cheers!

  2. That’s what I call…publish free content that adds extraordinary value and make people your fans!! You got one, mate!!

  3. Great videos mike! Just a fun question though, does Tony Robbins pays you a fee for advertisement? hahaha I just can’t find a video where you don’t mention him! 😛 (just kidding! Keep up the good work!)

  4. I’m in a city of 500,000 people. What size of active people would suit my needs? Also, with local advertising, would you still search for the people that are liking bigger companies/brands or would you search for local companies/brands? Thanks

    1. It all depends on what you’re selling… Relevance wins every time and testing is the ultimate way to know what works.

      For local products and services I generally focus on Google’s local organic search engine rankings first.

  5. This is probably one of the best channels on youtube. Whenever I think like I have learnt about online business, there is always something new here. Great work Miles. now time to take action

    1. Sure I will. Oh btw I had earlier set up a website but i built it using the spacious theme. Is it possible for me to create an effective funnel based on that theme? or do you recommend that I change the site to thrive themes?

    2. No idea, never used that theme. Everything is customizable, so if you have CSS skills or hire a developer… I’m guessing it is possible, but probably a lot of work.

  6. any insights about the fb audience insights after the changes that facebook has done lately . affinity is gone and also the page likes are totally different than the interest ,

    1. Where do we find “Affinity”? Also why is Vin Diesel in every search, even when i search for “Jesus”?

  7. Hi Miles,

    I was trying to find good information on FB Insights and I’ve realized that is not working the way you said anymore. If you search for any Interest it will only return generic results instead of related topics, authors or public figures.
    I tested this by searching for Tony Robbins, I was expecting similar results in the ‘Likes’ section like the ones you mentioned, but I only got unrelated celebrities and topics.
    I’m not sure what’s going on with this.

    1. Facebook is always pushing updates to their tools… Some help, some don’t, lol. Sounds like they may have rendered this tool useless… But maybe it is temporary, or maybe it just requires more fine tune adjustments.

  8. Hey Miles, my Wife and I watched your Facebook Audience Insights Tool Targeting Video and we just had to say a quick thanks to you for such a great job. Boy oh Boy, do you have the “gift of the gab!” We really loved the way you placed such an emphasis on “Research” & “Work” because I have had mild successes on Facebook Ads but I skipped that crucial “drilling down” research you suggest. We are Shopify people and I can only imagine how much they’d love to have someone like you on their team. We’ll keep learning from you. Cheers, Gordon and Leona

  9. Hey Miles! Thanks for the insights brotha Gary Vee’s last video made me want to focus more on Facebook and Instagram ad marketing. My biz is mostly Powerwashing and concrete sealing. Your video helps in creating ads but I feel confused at how to adjust it specifically for my business. Would appreciate your help greatly!

  10. I have no idea if you’ve already done this but I think a really cool video would be your recommendations/#1 picks for marketing/entrepreneurial books. I know that I would love to watch it. Also, you could link the books and affiliate market them *wink wink* haha Seriously though I think a lot of people would benefit from your book choices and knowledge of them

  11. i am trying to do the fog niche and its showing up as 50-60million audiences i keep narrowing but the figures are not really changing, any advice?

    1. Miles Beckler I am not using ad blocker on my safari and I managed to resolve the issue however Facebook has put my ad “in review” I checked my spelling the only weird thing only was an exclamation mark. Btw is the dog niche a good one? And thank you sooooo much for this informative video to literally my new favourite YouTuber

    2. do you have a dog? do you love dogs? do you have experienced training dogs? is there something about your past, your experiences, your education, that makes you qualified to help others with their dogs in some way… Solving a specific need or problem they have with their dogs?

      If yes, I think the dog niche is a great niche! There are countless websites making full-time income in this space…

  12. Very helpful – subbed! So with that 30 names on the notepad – Do I put all of them as Interests into one Ad’s Audience? Thanks Miles!

  13. Dear sir,thanks for your superb video..as an expert can you tell as an electro mechanical service company what target audience should select..???

  14. Hey Miles….great video! But just a quick question. When you note down 30 difft interests, does that mean that you create 30 different ad sets?? And if so, what’s your budget per ad set like?

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