How To Create A Facebook AD 2018 – From Start To Finish

In this video, I cover exactly how to create a Facebook ad in 2018. With no prior experience required, you can easily get your sponsored message up and running without being a professional marketer.

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Creating a Facebook AD has it's three stages:

– The Facebook business manager set up
– Hyper-targeting your audience
– Facebook ads content

Facebook's business manager:

Head over to business.facebook.com and register for your free business manager account. From here, you should be able to advertise with your fan pages under your brand.

This is extremely important to note as you may be an agency (like myself) managing multiple client accounts.

Targeting your audience:

Once your account is created, you're going to create an ad with the following objectives in the business manager. These objectives are:

– traffic
– engagement
– video views
– lead form

And much more. These are the commonly used ones. Although this is dependant on your goal, choose one that suits your marketing objectives.

Once you choose your objective, you should now choose exactly what targeting you want. You can target users based on:

– behaviors
– Interests
– Demographics

These are generally the options you'll have when targeting. Once you have your audience targeted properly, you'll then have the ability to display a photo or a video to your audience.

I hope this guide has helped you tremendously, here are some other videos regarding Facebook that may help you:


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Author: JM

54 thoughts on “How To Create A Facebook AD 2018 – From Start To Finish

  1. Dude this is definitely a video worth saving and rewatching whether you’re doing affiliate marketing or any type of business!

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  2. Great video but I am wondering about your suggestion to check the Only when connected to wi-fi box. I and a lot of other people have unlimited data plans and even when I am home I seldom go on wi-fi. And I know a lot of other people are the same way. Just something to think about.

    1. Hey Kathryn, the ideal length is 60 seconds… my reason for this is Facebook dumbs down the quality from 1080P to 780P after 60 seconds. It’s also better for the user as you keep their attention longer.

  3. Thank you MGC! First time watching one of your vids…I am subscribed! I learned more in less than 22 mins than I can believe. Keep up the fantastic work.

    1. This is just superb, been searching for “marketing email blasts” for a while now, and I think this has helped. You ever tried – Jenevi Digital Duppy – (search on google ) ? Ive heard some amazing things about it and my m8 got excellent success with it.

  4. From where does facebook get audience’s income info? I would be very grateful if somebody can clarify or explain that to me.

  5. I am an independent life insurance agent contracted with eight insurance companies. I have tried different leads and in getting frustrated. I want to create some kind of ad on Facebook to generate possible leads. Would this be good for something like that as well? Thank you

    1. Hey, I think that you should create a valuable post on your facebook page about “how to choose a right life insurance” or “10 things to look while buying a life insurance”. And if you want some local clients, then you should add the city or locality name in your post. For eg, “how to choose a right life insurance for single moms in New Jersey.” etc. And then you can just boost the post… If people like or share your post you can then invite them to work with you. Please feel free to reply.

    2. There are definitely ways to leverage Facebook exclusively for offers to get potential client leads. We do this all the time, can help with some additional advise! Cheers

  6. Your instruction was great but you could have done without the potty mouth. Why someone feels compelled to use vulgar language as a side note is beyond me. Clean it up if you want conservative people to come back to your youtube videos.

    1. dude..don’t ever talk to the Man like that again….that was mad unnecessary…your disrespect is disgusting and I can tell you have NO home training. no one says you cannot voice your opinion but do it in a way that is respectful..your level of immaturity is profound, smh

    2. Sir, please pay people like chris no mind..its unfortunate how the internet has produced far too may cyber bullies that get bullied in real life..he doesn’t even have a real profile but wants to come and bully people hiding behind the internet

      There are young people out here that were taught to give you the respect you deserve…please excuse those who don’t, smh

  7. Gotta disagree with selecting the box ‘Only when connected to wifi.’ Nowadays, most people never turn off their mobile data so by selecting only wifi you are potentially losing this audience.

  8. Very good video, but I have to say, I disagree not adding Instagram into it. I just ran a Facebook ad and added Instagram and most of my new sales came from Instagram.

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