Online Business · April 23, 2022 0

How A FBI Sketch Artist Helped Create Dove’s Beauty Campaign

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In 2004, Dove faced a huge problem. While their product was getting better, the brand had become synonymous with "soap." So they set out to change that by telling an emotional story about real beauty. The campaign became one of the most successful in advertising history. Watch this video to check out how they did it.

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