Check out our Google AdWords Tutorial for 2018. Our Step-By-Step Google AdWords Tutorial for Beginners is a great way to get started with Pay-Per-Click (PPC) Advertising and Google Ads. Google AdWords Campaigns can help you target keywords and drive relevant traffic to your website to drive leads and sales.

We have done a Google AdWords Tutorial for 2017 but this is our updated Google AdWords training video. If you are not sure about Google Ads, whether you want to do search engine marketing, display advertising, and video advertising on Google's network, we can help you get started with our educational videos.

What is Google AdWords?

Google AdWords is a PPC Advertising platform where you can target search keywords (among plenty of other targeting options) and drive relevant traffic to your website. It is a great way to reach ready-to-buy customers and drive sales as well as move people through your sales funnel. Most large companies are running Google ad campaigns because they have a great platform where you can measure your results and optimize your marketing dollars.

In addition, we answer what Google AdWords is in our video here:

Helpful URLs:

We wanted to give you plenty of Google AdWords training videos including strategies, tips, best practices, mistakes to avoid, and more.

Google Display Advertising

Are you looking for a Google Display Advertising Tutorial rather than our version for the search network? We have a video showing how to set-up display ads and the different targeting options available, including placement targeting, audiences, remarketing, keyword targeting, and more. You can find our Google AdWords Display Tutorial here:

Google AdWords Keyword Match Types Tutorial:

Keyword match types are important to understand including broad match, modified broad match, phrase match, and exact match keywords. Each keyword targeting match type includes modifiers. Modified broad match keywords include plus signs before each word that needs to be in the search query. Phrase match keywords are surrounded by quotes and exact match keywords are surrounded by brackets.

Google AdWords Editor Tutorial:

Google AdWords Editor is a software that helps you manage advertising campaigns. You can download it to your PC with Windows or Mac and manage your Google AdWords campaign with ease and make bulk changes.

Google Analytics Tutorial for Beginners:

Google Analytics is vital to Google AdWords success. We start in the video by showing you how Google Analytics can help you measure your advertising campaigns and optimize them. You need Analytics on your website so you can create Goals and import them into Google AdWords as conversions.

Google AdWords Express Tutorial:

Our Google AdWords Express Tutorial

Google AdWords Keyword Bidding Strategy:

Google AdWords Audience Manager Tutorial:

Google AdWords Linked Accounts – Link AdWords to Google Analytics, Search Console, and YouTube:

Import Google AdWords Campaigns into Bing Ads:

What is Pay-Per-Click Advertising (PPC)?

What is Search Engine Marketing (SEM)?

Video Description:

We start by going through the importance of Google Analytics and how you need to get it installed on your website. After that, you want to create Goals in Google Analytics that you can track. You can set-up Key Performance Indicators (KPIs) as your Goals including sales, leads, page views, duration goals, reservation goals, and more through Google Analytics.

After that, we show you how to import Goals into Google AdWords as conversions. You can actually set-up Website Conversion campaigns to optimize for leads or sales based on the conversions you upload. The most important thing is to maximize your conversion value and your return on ad spend and return on investment (ROAS & ROI).

When you are set-up with your conversions, we then show you how to create a Google AdWords Search Network Campaign. Google AdWords campaigns can be difficult to understand but we show you campaigns, ad groups, keyword targeting, keyword match types, google adwords ads, ad extensions, ads, campaign settings, location targeting, ad scheduling, ad rotation, google ad networks, search partners, and more.

The most important part of our Google AdWords Tutorial is understanding you need to be patient and optimize your campaigns. Test different ads and landing pages in addition to adding negative keywords.

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29 Replies to “Google AdWords Tutorial 2018 – Step-By-Step Google AdWords Tutorial For Beginners”

  1. Nice and clearly explained new UI of Adwords. Also, please create same video for Shopping Campaigns.

  2. Nice vid. Quick question. Why do you mix Broad match modifier and exact match? Surely your ad will get displayed for [beach bedding] with +beach+bedding Thanks

    1. Thank you! I prefer to bid higher on high volume keywords with Exact Match because the performance tends to be more consistent over time. Once I get some data and add negative keywords, sometimes I pause the Exact Match keyword if the performance is the same or worse than the modified broad match. You are right though, you don’t have to bid on the Exact Match keyword because the modified broad match will still target that search query.

  3. Before I watched this video I had ZERO knowledge about Adwords Campaign and now I have campaigns running for my business. Thanks a lot Bro! Good quality video!

  4. This is one of the best videos I have seen in term of Adwords. Do you have a video for optimizing campaign? As you mentioned, this is really important part of the business.

  5. Is it bad that the combined searches of my kws are only around 15-20k per Month? It’s really targeted and relevant though

    1. No, that’s not bad at all. It’s better to keep everything very targeted even if you don’t have a ton of search volume.

  6. my question is: How you pay like if i don’t pay the money for 1 year and i have the amount of 100$ in Campaign Management how i’m gonna pay them should i do that right the way or do it as long time as i want?

  7. Hi, Nice video, can you guide me how to set up the tracking code in the website when setting the Google analytics goals

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