Online Business · June 19, 2022 3

From $1.1 BILLION to $0: Airbnb’s Brilliant Move Post Pandemic

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Airbnb shocked the industry when it announced it was ending all performance marketing following COVID. This video examines how Airbnb turned the pandemic disaster into the ultimate lessons in emergency response, branding and product marketing that any CEO or marketing executive can use to navigate the post-pandemic business landscape.

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• The Ultimate Product Marketing Go-to-Market Kit [Free Templates]

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Video Chapters:
Intro | 0:00 – 0:52
Airbnb’s Pandemic Emergency Response | 0:53 – 2:19
The End of Performance Marketing | 2:20 – 3:07
The Importance of Brand Marketing | 3:08 – 3:47
Airbnb’s Major Product Update | 3:48 – 4:28
The Importance of Product Marketing | 4:29 – 5:50

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The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.


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